An idea led approach
Our approach to creative concepting is to ask the question… SO WHAT?
By asking this question, we develop human insights that go deeper than a simple observation. As a result, we generate insights that leverage the true desires and emotions surrounding the problems we are solving.
Collab’s brand design and creative solutions therefore begin with a creative idea inspired by an insight that uniquely expresses your strengths - ensuring that the strategy informs creative idea, without the strategy being the creative idea.