Managed Marketing Services
Communications Strategy
Let’s make your brand get noticed!
We create bespoke communication strategies to help you reach potential customers.
Tapping into our years of experience, we understand the balance between reach and frequency and the distinctions between outbound, inbound, owned, earned and borrowed media.
At Collab, we ensure that your media, content and communications are integrated with a balance of brand building reach and frequency and helpful, useful content that educates and informs prospects along the buyer's journey. You can count on us to advise you on the most optimal way to get noticed.
Why does your business need a Communication Strategy?
- The majority of your marketing spend is in media and communications, so taking a strategic approach will help generate a better Return on Investment (ROI)
- Audience research will help take the subjectivity out of media selection
- Content and social media can drain resources if not well planned
- A pillar approach to content helps develop long term expertise and trust in a few high returning content areas
Our approach
We’re All Ears!
A powerful communications strategy starts with the customer.
We use audience research to understand not only the customer media behaviours but also the context - why are they consuming this media? When and where are they consuming it? And how does this align with our messaging?
You can count on Collab Agency to help you navigate your way through these questions to arrive with a strategy and plan that will set your business up for long term success.
Free Communications Strategy Discovery Session
Proven Results
Insights
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